As a freelance Creative Director and Art Director at Oberhauser & Partner (OP), I had the pleasure of leading a versatile and talented team of graphic designers, programmers, filmmakers, musicians, and writers over several years. Together, we managed a wide variety of clients and developed comprehensive corporate designs, innovative websites, impressive animations, and effective campaigns.

Versatile Projects and Comprehensive Support

Our work included creating customized solutions for various industries and company sizes. Our services included:

Corporate Design: Developing corporate designs was a central part of our work. We created cohesive and impactful visual identities that reflected the values and visions of our clients. From logo design to business stationery and marketing materials, we ensured that each element was perfectly coordinated.

Web Design: Modern, user-friendly, and responsive websites were another focus. Our team developed websites that were not only aesthetically pleasing but also functional and easy to navigate. We integrated the latest technologies and trends to strengthen our clients’ online presence.

Animations and Video Content: With a creative approach and technical expertise, we produced animations and videos that conveyed complex messages simply and engagingly. These media were used in campaigns, on websites, and on social media to increase reach and engagement.

Campaigns: Our campaigns were strategically planned and targeted. We developed concepts tailored to the needs and goals of our clients, utilizing various channels such as print, online, social media, and events to achieve maximum impact.

Highlight:
Redesign of the Visual Identity of the “OP” Oberhauser & Partner Brand

A particular highlight of my work was the comprehensive redesign of the visual identity of the “OP” Oberhauser & Partner brand. The starting point was the abbreviation “OP,” which stands for both Oberhauser & Partner and medical precision. In this tension between medicine and market communication, I created a visual branding that impressed with clarity, precision, and modernity.

Concept and Implementation: The new branding was developed in close collaboration with the team and stakeholders of OP. We focused on clear lines, a harmonious color palette, and a contemporary design that emphasizes OP’s professionalism and expertise.

Awards and Recognition: This work was awarded the Tyrolean Advertising Prize for Corporate Design (Tirolissimo), highlighting the high quality and creativity of this project. Additionally, the accompanying microsite received several national and international nominations, further confirming the recognition of my work in the industry.

Summary
My experience as a freelance Creative Director and Art Director at Oberhauser & Partner was marked by leading a versatile creative team and successfully implementing numerous projects. From developing comprehensive corporate designs and designing modern websites to creating impressive animations and campaigns, we consistently met high-quality standards and exceeded our clients’ expectations. The redesign of the visual identity of the “OP” Oberhauser & Partner brand and the associated award are a testament to my commitment and creative excellence.