For the renowned photographer Gerda Eichholzer, I created a comprehensive design package that perfectly complements her creative vision and professional aesthetics. This project included the design of new business stationery, an appealing catalog design, modern web design, and an innovative AR application.

Corporate Design
The first step was to develop a well-thought-out corporate design that represents the Gerda Eichholzer brand. This included designing business cards, letterheads, and other business stationery, all ensuring a consistent and professional appearance. This cohesive design reflects the high quality and unique style of her work.

Catalog Design
Another central element of the project was developing an appealing catalog design. The catalog showcases Gerda Eichholzer’s impressive photography projects and is designed to highlight her work in a visually appealing and structured manner. Each page was carefully laid out to optimally showcase the beauty and details of her photographs.

Web Design
For Gerda Eichholzer’s online presence, I designed a modern and user-friendly website. This website is not only a showcase for her impressive work but also provides a platform for potential clients to learn about her services and get in touch. The website is responsive, ensuring it looks and functions excellently on all devices, from desktops to smartphones.

Innovative AR Application
A highlight of the project was developing an augmented reality (AR) application. Augmented Reality refers to the computer-assisted enhancement of reality perception. With this AR application, users can enrich their surroundings with digital content, creating an interactive and immersive experience. This technology allows viewers to experience Gerda’s photographs in an entirely new dimension by adding additional information and visual effects in real-time.

Summary
The collaboration with Gerda Eichholzer was an exciting and multifaceted project that encompassed various design aspects. From corporate design and catalogs to web design and an advanced AR application, each element was carefully developed to strengthen the Gerda Eichholzer brand and optimally present her impressive work. This project demonstrates the importance of combining traditional and modern design approaches to create a strong and appealing visual identity.