Advertising Campaign for the Traditional Tavern “Bierwirt”

For many years, I have successfully collaborated with the traditional tavern “Bierwirt.” In addition to designing several brochures, I also developed a comprehensive advertising campaign for the tavern. This campaign aimed to make the various offers and special features of “Bierwirt” known to a broader audience.

Campaign Goals and Content
The advertising campaign was published in a well-known Tyrolean newspaper and included several small ads highlighting various aspects of the tavern. The main themes of the campaign included:

Newly Expanded Terrace
A highlight of the campaign was promoting the newly expanded terrace. With appealing images and descriptive texts, the cozy and inviting atmosphere of the terrace was emphasized. Readers were invited to enjoy sunny days and mild evenings in this special setting.

Holidays
The campaign also leveraged various holidays to promote special events and offers at “Bierwirt.” Whether it was Easter, Christmas, or other festive occasions, each ad was individually designed to underscore the festive mood and special menus of the tavern.

Culinary Theme Days
Another focus of the ads was the culinary theme days that regularly take place at “Bierwirt.” From Italian evenings to barbecues to traditional Tyrolean specialties, the ads made readers eager to experience the diverse culinary delights the tavern offers.

Design and Impact
The ads were designed with great attention to detail. Each ad featured high-quality images that perfectly showcased the ambiance and dishes of “Bierwirt.” Complemented by concise and inviting texts highlighting the unique aspects of each offer, the ads piqued readers’ interest and motivated them to visit the tavern.